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Creepy photos are supposed to stop Australians from smoking
Australia wants to introduce the world's strictest cigarette advertising laws. Scary photos of, for example, rotten teeth, purulent ulcers and black smoker's lungs should, if possible, spoil the appetite for the glimmer stem. Now the tobacco industry is resisting the Australian government's plans.
In the future, smokers should only see deterrent images on cigarette packs. In future, there will no longer be conventional packaging for cigarettes in Australia. Regardless of the brand, uniform unsavory brown-greenish boxes with chilling pictures of, for example, cancerous ulcers and smoker's legs as well as death warnings will be sold from December 1st. The brand name may only appear very small below. Australia wants to use the strictest laws against tobacco advertising worldwide. The tobacco companies are now suing the Supreme Court in Canberra.
If, according to the judges, the ban on advertising tobacco is legal and implemented, other countries such as New Zealand and Great Britain are also planning to introduce such strict laws. "The world is looking to Australia," said Margaret Chan, head of the World Health Organization (WHO), at the World Tobacco Congress in Singapore in March. "If we stand shoulder to shoulder, no tobacco industry can survive." This year's World No Tobacco Day, which takes place every year on May 31 and was launched by the WHO, will focus on the tobacco industry and its machinations.
The strict anti-smoking policy has had great success in Australia. While 30.5 percent of men and 21.2 percent of women smoke in Germany, according to the current drug and addiction report of the Federal Government and the Federal Statistical Office (2009), in Australia it was only 16 percent of men and 14 percent in 2010 the women. In 1977 the smoking rate was 43 percent of men and 29 percent of women.
Australia cuts duty-free cigarette imports The Australian government goes one step further. From July, the duty-free import volumes will be drastically reduced. While 250 cigarettes are currently allowed to be imported duty-free, there should be only 50 in the future.
Despite the strict anti-smoking policy, not every Australian thinks of quitting. Sidney Tony Donovan does not want to be spoiled by the joy of smoking: “I have been a smoker for almost 30 years and really cannot imagine changing anything because of a change in the law. Of course, every child knows that smoking is harmful to their health, but everyone has to decide whether to continue smoking or not. ”However, the cost could be a good argument to quit smoking, Donovan said. “A box costs a whopping $ 20.” Donovan's wife Elise said goodbye to the glow stick a year and a half ago: “After countless unsuccessful attempts, I tried hypnosis to quit smoking. That ultimately helped me. "
Tobacco companies fear enormous drops in profits due to the new packaging regulations. David Crow, head of British American Tobacco (BAT) in Australia, is outraged and makes another argument: “If everything looks the same, companies like mine can only compete on price. Then cigarettes become cheaper. Then more is consumed, more children smoke. "In addition, Crow sees no reliable evidence that unattractive cigarette packs would deter potential smokers. Tobacco company Philip Morris is also critical of uniform packaging because it is easier to counterfeit:" Fake cigarettes can contain rat droppings, fiberglass and contain higher levels of toxic chemicals. "
Ultimately, however, the tobacco companies rely on trademark rights. Japan Tobacco International (JTI) explains: "Neutral packaging no longer allows us to use our brand, and that is our most valuable asset as a consumer goods manufacturer." "We consider this an expropriation that violates the constitution," says JTI No verdict has been delivered yet. In April, BAT spokesman Scott McIntyre said at the hearing, "As a legal company that sells a legal product, we will defend our property on behalf of shareholders." (ag)